Let’s start from the very beginning. What exactly is a Thank You page?

A Thank You page is usually the page you show to a user after they have done something for you. The name of the page is a dead giveaway. Through this page, you thank them for their effort, time, and commitment.

For example, someone just signed up for your newsletter. It would be nice if you had a Thank You page as part of the sign-up process. Or let's say someone booked a discovery call with you. It makes sense to send them to a Thank You page confirming the details. And if someone has booked your service or bought your product, of course, you thank them for trusting you.

But if the purpose of a Thank You page is mostly to give gratitude, how is this going to help me with conversions?

At this point, I've already converted those leads, right? Yes, you're right. By the time users reach your Thank You page, they probably already made a micro-commitment to your business, just like the examples we've mentioned earlier. However, this is not the end of your customer's journey. This is only the tip of the iceberg.

Here are three ways you can improve conversions with your Thank You page:

1. Ask them to follow you on social media

   A customer's journey can vary greatly, depending on how many products/services you offer and how many ways they can discover your business.

   For instance, Jane, a potential client, might have first found you on Instagram. She binge-watched your reels and within a few days started following you. After a couple of weeks, she's now very curious about your services. She signs up for the exclusive freebie that you offer on your website.

   Meanwhile, Sam, another potential client, discovered your blog through Google. He dove deep into the rabbit hole of your expertise and within days, have signed up for your newsletter.

   You'll notice that these two aren't paying clients yet. But they're interested in you. They're interested in what you know and what you share. And if you continue giving them value, they'll eventually come around and hire you.

   At this point, both of them have also already seen a Thank You page. But instead of only thanking them and confirming their subscription, ask them for another micro-commitment. Ask them to follow all your social media accounts.

   Why does this work?

   You already know they're interested. You're simply letting them know that there are other ways for them to consume your content. And these other ways might be more convenient for them. Sam might prefer reading about your ideas on Twitter. Jane might prefer watching longer videos on your YouTube channel. And remember, the more touchpoints you have with potential clients, the more they'll get to know you. The more they'll trust you. The greater the chance they'll hire you.

   
   

2. Give a time-constrained offer

   I once attended a marketing summit in London and that was the first time I heard marketers getting more sales from their Thank You pages. How was this possible?

   The speaker explained that Thank You pages are prime online real estate. People who see them are hot leads. Hence, whatever we put on Thank You pages will surely be seen by people who are interested in what we do and create. That's why it's important to make the most out of it.

   He then proceeded with a great real-life example. One of his clients was a gym owner who was offering a free day for people who sign up on his landing page. They were getting a lot of leads but they realized that the leads were not following through. They would sign up but fail to show up at the gym. Because there was no sense of urgency, people didn't feel they needed to avail the free offer right away.

   But this marketer was a seasoned expert in the industry. He was one of the speakers at an international marketing summit. He was clever. He stepped in and fixed up the Thank You page. Not the landing page because it was already converting well. It was after the sign-up that the problem occurred.

   What he added to the Thank You page was quite simple.

   With his client's approval, he offered a free consultation with a trainer if they book an appointment within 24 hours. Then there was a simple countdown timer on the page. That was it. But their leads started showing up.

   You might not own a gym but this method can still be applied to any business. If you are a service provider, offer a free consultation call whenever someone signs up for your newsletter. If you are selling products, offer recent buyers a 10% discount for their next purchase. Get creative! How can you apply this to your business?

   
   

3. Offer your upsells

   As of the writing of this blog post, I've already been in the SaaS (Software-as-a-Service) industry for almost 6 years. (Wow, I'm getting old. 😂) Our clients mostly see Thank You pages when they buy a subscription for our software. Since they've already paid, what else can we offer them? Upsells.

   Wait, what are upsells?

   When a business offers different services, most likely these services support one another. And as the business owner, you'd know which service is the usual entry point for clients and which are popular add-ons. In this context, add-ons are also known as upgrades or upsells.

   For our software, once a client has subscribed, he/she will be taken to a Thank You page. Here, we offer them the chance to upgrade so that they can access additional features. If they choose to pay for the upgrade, they are once again taken to a Thank You page. Here, we have another upsell, an exclusive training on how to monetize their recent investment in our software. If they opt-in for the training, they are again led to a Thank You page with another related upsell. That, my friends, is a summary of how a long sales funnel works.

   Isn't that too much? Don't your clients get irritated?

   If a sales funnel is structured well, then no. Ensure that your very first offer is enough to satisfy your clients' needs. Upsells are only there for those who can afford the luxury of the upgrades. They are there for the bigger companies who have greater needs to fulfill. Don't expect everyone to buy the upsells because it's not meant for everyone. But it's still good to offer them on your Thank You pages because how else will they know of the option to upgrade?

To recap, here are three ways you can improve your conversions with Thank You pages:

1. Ask them to follow you on social media

2. Add a time-constrained offer

3. Offer your upsells

I hope that these three methods help you get started on optimizing your Thank You page, may it be on Squarespace or on another platform. I’m sure that you can get more creative than this, especially when brainstorming for your specific niche.

Keep up the great work and have a beautiful day,
Abby

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