Project scope

Logo design

Project Status

Launched in Q1 2022

Team

Designer - Abby Castro

Tools

Adobe Illustrator

Overview

The Trifecta Marketing System uses 3 methods to grow your business in the local market. These methods revolve around the main idea of engaging and building your community. The founder is a very energetic, kind-hearted man who greatly values his community and serving others.

Challenge

Since the Trifecta Marketing System has 3 main components, it was a challenge to fuse them into one logo.

As you'll see in the screenshots above, I tried to showcase the 3 different components into the logo. But in the end, it was too much for one tiny symbol to handle. Instead, I opted to focus on the community aspect, which was the main soul of the system.

The circles above symbolize heads for people/community. Their bodies blend together as if their arms are wrapped around each other in harmony. Lastly, there are 3 colors to represent the different components, blending together to form the perfect system.

The circles above symbolize heads for people/community. Their bodies blend together as if their arms are wrapped around each other in harmony. Lastly, there are 3 colors to represent the different components, blending together to form the perfect system.

Feedback

“It's got passion. It's got heart. I can't believe how much thought went into this. The first time I saw it, I knew right away that this is the logo we're going with.

It’s the most perfect logo for me and our audience. You knowing me and my heart; it just matched. It really brought home everything I was doing.”

- Jamie Ohler