Project scope

Sales funnel design

Project Status

Launched in April 2021

Sales Funnel Content

Pre-launch page
JV Partners page
6 Sales pages
7 Thank you pages
Bonus Delivery page
Testimonial page
Leaderboard Updates page
Toolkit page
Privacy Policy page
Terms of Use page
Earnings Disclaimer page

Team

Lead Designer - Abby Castro
Junior Designer - Jezza Buenaventura

Tools

Convertri
Adobe Photoshop
Adobe Illustrator
Adobe After Effects

Preview

Overview

DropMock is an online creative suite built specifically for marketers. It aims to help businesses succeed in their local market and gain traction online.

For the past year, DropMock's team of developers has been working on a new, next-level creative suite. They've increased the app's capabilities and finally, the company is ready for a relaunch.

Challenges

• As always, a product launch is a high-stress period of tight deadlines and endless deliverables. This is a challenge by itself.

• Sales funnels sell products. Hence, it is always filled with product images. However, in this case, we had to begin designing the sales funnel while the app was still being finalized. Having no access to the final app meant that we could only use a limited number of images.

• Since the app was still a work-in-progress, there were also many last-minute changes to the funnel.

• The development team was running out of time as they tried to resolve all bugs before the launch. Due to this, some of their tasks were transferred to the design team.

Solution #1: Time management

Time management becomes crucial since you can't have a launch without tight deadlines. With so many tasks waiting for attention, it all comes down to proper planning and sticking to said plan.

At the same time, I accounted for new unexpected tasks and for the junior designer's training. Though I didn't know which tasks would surprise me, years of experience told me to allot time for those as well.

Solution #2: Constant and open communication

Good and open communication is vital, too. With so many things going on, important tasks can easily be forgotten and replaced by new ones. To ensure we were always on track with things, regular meetings and Asana were key.

Tasks assigned to different teams were also greatly interconnected during this time. For example, I couldn't begin on a sales page without the copywriter finishing his task first. Our junior designer couldn't start creating the bonus delivery page without the bonuses. Hence, constant communication and timely responses were quite important here.

Aside from these, communication also played a huge role in balancing the tasks. I directly worked with the CEO and I ensured he was always updated on the design team's workload. In the heat of things, it was easy for him to come up with new ideas and give out tasks. However, we had to ensure that our priorities were kept aligned. We had limited time and so it was important to verify that we only worked on tasks that were crucial to the success of the launch.

Solution #3: Resourcefulness

This was by far the most challenging launch I've experienced. Designing a sales page around a very long copy is already difficult by itself. But when the product you're supposed to sell is not completely available yet, it's a whole new level.

Because the app was not finished yet, we had to be resourceful. We decided to focus on the templates inside the app instead of looking for non-existent app screenshots. I designed simple animations to symbolize some of the app's features. Lastly, I also tried to recreate how certain features would work based on the info given.