Project scope

Copywriting
Image post / carousel design
IG reel creation
Social media management

Project Status

Ongoing

Team

Designer - Abby Castro and Erika Zapatos
Copywriter - Abby Castro
Social media manager - Rose May Sanchez

Tools

Figma
Adobe Illustrator
Adobe Photoshop

Overview

Build My Wealth is a financial management app that lets you:

• track your finances in less time,

• spend with less guilt, and

• live with more freedom.

It was founded by childhood sweethearts, Michael and Rose May Sanchez. Together, they dream of equipping the masses with wealth-building tools, so that kindness can overflow the world.

Objectives

• To educate Filipinos on personal finance, so that they can build a better tomorrow for themselves and future generations

• To establish Build My Wealth as an online authority on finance

• To promote the Build My Wealth app and increase app downloads

What we’re doing

The marketing team is composed of four members: Michael and Rose May Sanchez, the founders, Erika Zapatos, our Lead UI/UX Designer, and Abby Castro, Chief Marketing Officer.

Marketing efforts for the app are distributed among the four members, with research falling mainly on Michael Sanchez and Abby Castro. Social media posts can be written and designed by anyone on the team, allowing members the freedom to choose topics that inspire or are personal to them.

These posts are shared on Instagram, Twitter and Facebook, with further engagement resulting from Facebook groups. We plan on exploring other platforms this year.

Disclaimer

All social media posts featured here are written by Abby Castro. All of them, except Financial Goals 101 - Part 3, are designed by her as well.